Groups and Teams

I was assigned to a virtual team of American multinational corporation Nike which is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The task given to twelve of us is to assess the feasibility of Nike making inexpensive shoes that can be sold in Brazil. What … Read More»

System Feedback Loops

System feedback loops constitute an essential part of the systems thinking theory which allows viewing organization as a system. They are also connected to the theory of organizational learning, which may occur within a loop. There are different feedback loops at Whole Foods Market, two of which will be described in the paper. Recognizing and … Read More»

Global Marketing

(a) Introduction WorldTextile is a young company which manufactures clothing and supplies it to various countries of the world. The company targets males and females, children and adults to provide more people with textile of the best quality. Addressing such wide target group, the company has more opportunities to become a world-known brand and provide … Read More»

Environmental Factors Affecting Company’s Performance

In this ever changing world, monitoring a company’s progress is a paramount requirement to ensure it delivers to its full capacity the value desired by customers. To do this, various environmental factors affecting its performance have to be put into consideration. The following paragraphs give a situational analysis and offer relevant insights about the external … Read More»

Marketing’s Consequences: Article Analysis

The paper of the same title by N. Craig Smith, Guido Palazzo, and C. B. Bhattacharya (2010) goes upstream and downstream of the global supply chain with the focus on corporate social responsibility (CSR), producer and consumer activities. The argument developed in the article draws attention to the negative effects consumption and stakeholders’ decisions can … Read More»

Environmental Analysis

The world is becoming a smaller place when it comes to communication, travelling, business operations, and education. More and more institutes expand their education services across geographic and cultural boundaries. To prosper on the new frontier, it is important to be aware of the political, economic, social, technological, environmental, and legal factors of the international … Read More»

Chanel company overview

Contents TOC \o “1-3” \h \z \u HYPERLINK \l “_Toc337979936” Executive Summary PAGEREF _Toc337979936 \h 3 HYPERLINK \l “_Toc337979937” Introduction PAGEREF _Toc337979937 \h 4 HYPERLINK \l “_Toc337979938” Target Company and Industry PAGEREF _Toc337979938 \h 4 HYPERLINK \l “_Toc337979939” Reason for Industry Focus PAGEREF _Toc337979939 \h 5 HYPERLINK \l “_Toc337979940” Perfume and Fragrance Industry and Business … Read More»

MKTG209 Final

Question one: If an organization has decided to enter into the market in the overseas countries, there are various options which are open to it. Such options will always vary with the associated costs, degree of control and the risk that is associated with the exercise. The most common form of marketing entry strategy is … Read More»

International Marketing Communications

The essence of contemporary international marketing consists in the urgent need to make decisions and develop strategies aimed at satisfying various economic interests according to global, local and, a priori, a company’s objectives. In order to avoid potential losses and succeed in performing international business operations, professionals involved in the contemporary international marketing should determine … Read More»